Keep Your Website—and your SEO—Afloat!

If you or your client are considering a significant website update, a platform migration, or a redesign in the next year, you won't want to miss this live workshop. We recently did a platform migration, shifting from WordPress to Squarespace, and have supported clients throughout the year as they made similar moves. What we've learned is that the landscape of these kinds shifts has changed radically, and being fastidious in your planning is essential. 

This efficient and effective 90 minute workshop will walk you through the steps you must follow to maintain your brand integrity and visibility online. 

The Blueprint for Consultants, Coaches, and Service Providers (Replay of live Workshop )

The secret to getting discovered by the right clients who will joyfully pay for your premium service? Search-driven thought leadership. That's right, content.

But too often people just create random articles and blog posts thinking they'll be found. And it doesn't work. You need a system—and we've cracked the code. 

Pillar content is a strategic, repeatable, repurposing-friendly element that's a must-have in any savvy content marketers' toolkit. Effective pillar content follows a structure to make it as friendly as possible to Google and meet your audience right where they're at—so they can become your clients without friction and stress. 

In this workshop replay, Sarah walks you through exactly what you need to do to create pillar content that ranks and serves you for the long haul. 

Are you a consultant, creative, or coach who wants to attract more ideal clients? Do you know you have valuable expertise, but feel lost when it comes to translating it into inspiring and engaging "how-to" content that makes people sit up and take notice? If you're sick and tired of telling people how to and seeing them turn to DIY or other providers, this is the workshop for you. 

Your potential clients have questions—and you've got the answers! We'll show you how to harness client curiosity to grow your audience—and your revenue.

Q&As are a simple, effective strategy for consultants, coaches, and experts to get found in a noisy search engine.

In this workshop replay, Sarah walks you through exactly what you need to do to potentially rank with question-focused content that attracts right-fit clients into your marketing ecosystem. 

Amplify your digital presence and watch targeted traffic grow with the strategies for irresistible SEO metas. Think of metas as your website's secret weapon, hidden in plain sight. These snippets of text, easily accessible to all website owners, are miniature billboards shouting your value to search engines and users alike. Craft them strategically, and they'll amplify your visibility in ways you never imagined.

Amplify your SEO with images! A workshop hosted by Sarah Moon, as she delves into the significance of image SEO for boosting search engine visibility. This comprehensive workshop covers various essential aspects such as understanding why images enhance rankings, properly naming and describing images, making them accessible, and leveraging image packs. Sarah also explores changes in Google's image search algorithms, techniques for creating unique images like infographics and original photography, and how to effectively utilize captions and alt text. Additionally, discover technical details for optimizing images and how to leverage your visual content for increased reach and engagement. Ideal for knowledge-based businesses looking to maximize their SEO potential.

Are you ready to expand your reach—and your impact? Then you need an SEO-based marketing funnel. In this free, recording of a live training Sarah will walk you through the essential components of an SEO based discovery strategy—designed specifically for consultants, coaches, and specialized service providers (attorneys, CPAs, copywriters, etc).

Wondering if there's marketing beyond social media? Check out the free replay of our Community Conversation to get up to date insights into what's working right now.